Author Archives: Stacy

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Customer Experience Strategy Takes Root

One of my favorite places to buy plants is locally-owned Bennett Nurseries. There are numerous other retailers and backyard growers located in my immediate area, but I’ll gladly drive the 25 minutes to visit Bennett’s. What do plants have to do with marketing and advertising, you wonder?  Well, let me tell you.
Simply put, they understand [...]


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Freelance Writers Needed

Synectics is currently seeking FREELANCE writers and illustrators.
We currently have projects that require re-writing existing technical/assembly manuals for consumer products for a major national brand. Writers will be provided with existing manual and product. The writer will be responsible for developing new manuals that are clear, concise, and easy to understand by a consumer with [...]


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Client Raves Always Welcome!

We love serving our clients and meeting their needs!
“Synectics provided my start-up company exactly the marketing graphics I needed. I spoke with several graphic artists about the vision I had for the image, but Stacy was the only one that was able to turn the idea into reality. Stacy thought of everything I might need [...]


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Two Simple Phrases That Can Help Your Business

In high school, I held a part-time job at the local Sunnyway grocery store in Chambersburg, Pennsylvania. I was a check-out girl, and a requirement (a REQUIREMENT, I say) of the job was to wear a white uniform, white shoes, and nylons. In addition, we were to always greet the [...]


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A Wonderful Time at the WBCNA

Yesterday, I had the pleasure of presenting a workshop at the Women’s Business Center of North Alabama on how to write a marketing plan. I love giving this particular workshop because it’s a very hands-on, interactive exercise; the attendees leave with a working position statement and a draft marketing plan. It’s very exciting to work [...]


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Synectics chosen by LINE-X Corporation for national tagline

Huntsville, AL – September 13, 2010
Synectics is pleased to announce that “Real. Serious. Protection” has been selected by LINE-X Corporation as their national tagline. Penned by Synectics’ President and Creative Director Stacy De Smet, the tagline was selected as a result of a national contest.
“Synectics is excited to have played a part in the creation [...]


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